The trend, seen in another way, is the direction a series of elements follow. This, taking into account that the data of a series usually fluctuate in an interval. They remain between a maximum and a minimum, drawing a zigzag in a graphic representation.
Definition for Trend?
We can define it as that process of change in human groups, which gives rise to new needs, desires, ways of behaving, and, therefore, new products and services.
Human societies throughout time have needed to manifest their characteristics; each individual chooses specific features to be recognized within a group of people.
Trends have become a fundamental part of the study of societies and cultures. Throughout history, they have marked the use and disuse of different products, be it clothing, utensils, technology, etc., which define the style of an era and undoubtedly have a social and political link that distinguishes each of the historical stages.
The tendency can describe as a desire by which individuals differ from each other without agreeing to show that they have the same passions. We can understand the trend as a cycle in which the object goes from being a trend to being a must-have, then to being out of fashion and to its death, but the reinvention or entry of any direction makes it cyclical.
Types of trends?
The types of trends, returning to the time series in economics, can be classified in two ways. First, according to the direction followed, it can be:
- Bullish: When the minimum and maximum values recorded by the variable increase over time.
- Bearish: When the range of values where the variable is located decreases in subsequent periods.
- Lateral: When the variable remains in the same range of values throughout the analysis period.
Also, if we take into account the horizon of analysis.
We have these three types of trends:
- Short-term: When the trend records in a short period. It can be weeks or even days.
- Medium-term: We usually mean that the analysis period is between several months and a few years, but not so short as to be considered short-term. They can be, for example, six or eight months.
- Long-term: Usually, when the trend is observed for a period greater than three years.
We must emphasize that the short, medium, and long-term parameters will depend on the market we are studying.
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The trend in fashion
The trend is also a synonym for fashion because it is a social mechanism regulating people’s choices. A trend is a style or custom that leaves a mark on a period or a place.
In the 1960s, for example, the trend was for very colorful clothing with oversized prints and Oxford pants (also known as elephant’s feet ).
At present, in terms of clothing, there is no excellent dominant trend. In the Western world, the use of jeans or jeans has imposed for several decades as the informal garment par excellence. On the other hand, formal occasions require a suit and tie in the case of men and long dresses in the case of women. Trends, however, vary over the years.
Every trend tends to leave out a group of people. This phenomenon is natural and logical since everyone can’t share a taste or need even more so at that exact moment in history. The reasons transcend a matter of preferences since, in many cases, it is necessary to have a specific purchasing power to get on the fashion bandwagon.
